client
Caledonia Play
tags
Design, UI/UX, Woocommerce, Wordpress
As Scotland's premier provider of outdoor play equipment, Caledonia Play crafts enchanting spaces where children's imaginations can flourish - from towering treehouses to thrilling flying foxes. Flintriver worked closely with Caledonia Play to design and develop a new content-managed ecommerce website that captures this sense of adventure, leading with bold imagery and video to bring their designs to life from the moment visitors land on the homepage.
Built on WordPress with WooCommerce at its core, the site gave Caledonia Play a fully-featured online shop with flexible product filtering by price, category, size, and colour, helping customers quickly find the right piece for their space. For bespoke installations, we developed a comprehensive product builder, allowing customers to customise every detail of their ideal play equipment and request a tailored quote directly through the site.
The finished website combined case studies, testimonials, and a regularly updated blog to build trust and showcase Caledonia Play's craftsmanship, while SEO best practice and careful page redirection ensured the move to the new site strengthened rather than disrupted their search visibility - giving Caledonia Play a strong digital presence to match their reputation on the ground.
