June 26, 2012 | by Liam

Things to Consider when Designing your Website

When you take the decision to design a website or redesign your existing website you must ask yourself a number of questions. The more planning you do before you start the practical elements of creating the site the easier it will be to make decisions on technological or design issues. Questions you should be asking are:


  • Who are your audience and what are they wanting to get from your website?
  • What is the purpose of your website?
  • Are your clients interested in a visually orientated site or are they looking for functionality?
  • What is the purpose of your site? Is it to get sales or just to provide information?
  • Will you be wanting a static website (cannot be modified by the user – the content of the site will not change), a dynamic site (content can be edited) or an ecommerce website?
  • What tone are you wanting you content to communicate?


By answering these questions you will establish the basic aims of your website. There are now a few things you need to consider:


  • What do you like or dislike about other websites – take some time to look over competitor sites and see what they are doing right or wrong on their own website.
  • Who will be writing the copy for your website? Remember that when writing for the web less is generally more, people tend to get board more easily when reading from a website. Also consider carefully the tone that you will be using.
  • How will your site and information be structured? It is a good idea to look at sites with similar aims to your own to see how they have designed and organised their content. Look at how the content is broken down into logical headings. To help you visualise the layout you may want to draw a site map, this will also help others understand how the site is to be structured.
  • Consider navigation and usability of your website when planning, people want to find what they want quickly.
  • How do you want the overall look of the website to be? Consider the colours you want, shapes, whether you want the site to be animated, tpefaces, sizing etc…

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