September 18, 2018 | by baban Sharma

Inverarity Morton — Evolution 18

Flintriver were asked to create a brand for an amazing experiential event to celebrate seventy-three years in the wine and spirit business. We came up with a urban rustic look to reflect the venue, the colour, sense of anticipation, excitement and to pay homage to their history by utilising contemporary elements within their existing corporate brand. 

Inverarity Morton were founded the year WWII ended and have existed through some of the most significant political, social and economic times in modern history all of which have shaped the business we are today and the industry we operate in.

Creating lasting memories, through vivid experiences, is the goal of every forward-thinking brand owner and operator in these times and, next month, for the first time in our history, they will be hosting an immersive, interactive and experiential on-trade event – Evolution 18.

On Tuesday 18th September, Evolution 18 will bring the best in brand activation to SWG3 in Glasgow. More than just a brands showcase, they have choreographed a day full of live demonstrations and hands-on experiences – a journey of discovery under one roof into innovations and trends moulding the future of the on-trade in Scotland.

Taking part will be iconic brands from 20 of their suppliers: Moët & Chandon, Monkey Shoulder, Hendricks, Glenfiddich, Bacardi, Grey Goose, Auchentoshan, Jim Beam, Peroni, WEST, Savanna Cider, and more.

Whether or not you are familiar with “cucunundrums”, have experienced a cocktail served from a cement mixer, know what creates a Century Club or appreciate the difference between the summer of love and the autumn of peat and love, Evolution 18 will be as informative as it is imaginative.

We wish them every success in this marquee event and we at Flintriver hope it is an experience people will not forget.

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