September 29, 2012 | by Carrie-Anne

Graphic Design History – Contemporary

Contemporary art can be defined as works that have been produced since World War II up to the present day, and reflects what is currently in style. The Tate defines Contemporary art as:

 

“Term loosely used to denote art of the present day and of the relatively recent past, of an innovatory or avant-garde nature. In relation to contemporary art museums, the date of origin for the term contemporary art varies. The Institute of Contemporary Art in London, founded in 1947, champions art from that year onwards. Whereas The New Museum of Contemporary Art in New York chooses the later date of 1977.

 

The contemporary look of today is clean and simple with roots in various historical styles including the Swiss Style, particularly the trend for creative typography. During the 1960?s new artistic styles arose displacing those of the modern era. One of the most significant movements at the start of the contemporary era was ‘Pop art’ with work by artists such as Andy Warhol and Roy Lichtenstein.

 

Contemporary art is regularly about the ‘idea’ of the work rather than the ‘overall look’ of the work  and the artists often try experimenting with different ideas and materials. Today, an artist or designer will use whatever material fits their idea the most appropriately. This may include; painting, photography, sculpture, film, light and installation to name just a few.

 

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