December 14, 2016 | by Mhorag

Creative Logo Design

More than just a pretty (type)face!

The most successful brands often have the simplest of logos, Amazon, Google and Samsung to name but a few. What you might not realise though, is that there’s more to creating a successful logo than simply choosing a nice font!

Here are our 6 steps to your perfect logo:

  1. Meet the designer. This is one of the most important parts of the process; this is the person who will mould your thoughts in to the identity that will help your business fly. In this meeting the designer will begin to understand your business and your brand, what you do and what you stand for. Your logo will be one of the first impressions people have of your company so it needs to send the right message.
  2. The creative brief. All the insights gathered at the initial meeting combine to establish the creative brief. This is essentially a set of guidelines that will inform the route the designer takes to get to the desired end result.
  3. Then it’s over to us! The designer will spend time researching your company, your industry and your competitors. It’s important for your logo to stand out from the crowd but it’s also got to appeal to prospective customers within your industry, that’s the balance the designer has to manage. Armed with the brief and the research the designer will begin to sketch ideas and build up logo concepts.
  4. Presenting the concepts. Once the designer is happy that they’ve achieved the brief they’ll present their concepts to you and you’ll feed back your thoughts and preferences. This step is otherwise known as ‘the exciting bit’ or ‘the big reveal’.
  5. Design development. Based on the feedback and preferences discussed the designer will go on to develop one or two of the concepts into refined logo options.
  6. Decision time. Based on the refined options you’ll decide on your finished logo. This can then be applied to your stationery, your website and all of your other marketing materials.

It’s worth remembering that your logo is an investment in your company. It should be original, professional and stand the test of time.

Some of the creative logo designs we have produced for our clients recently:

 

 

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