February 12, 2016 | by Liam

CMS: The Power Lies At Your Fingertips

As well as designing and building your website, we give you the tools and support to take control of your own content. A content management system (CMS) is piece of software that powers a website and controls what content is published. Every CMS is different but the core objective is the same, allowing site owners and editors to make changes quickly and easily. CMSs provide the facility to control how content is published, when it is published, and who publishes it.

CMSs are designed to be used by everyone, you don’t need to be technically minded or know how to program. These applications are designed to be accessible and easy to use and usually take the form of a web editor that typically allows text and media files to be uploaded. Most CMS’s also have excellent user guides to help you get your content on the web. If you’re familiar with the likes of Facebook or basic IT system getting your head around a CMS won’t be a problem.

You can make changes in the blink of the eye at any time of the day. Content can even be scheduled for a certain time on a certain day, so managing your website is nothing like a full time commitment. As with most things in life, the effort you put into the site will be reflected on the site itself. Multiple user accounts can be created and assigned permissions, tasks to be delegated and an editor hierarchy established.

The very nature of published content means the visual appearance of new content should inherit the overall visual style of the website. Individual art direction is not required for each page (unless you really want too).

They let you effectively organize and archive content. This can be done through a variety of methods most commonly categories and tags that allow users to find what they’re looking for quickly and efficiently. For example a large news site might implement very complex organisational structures but the principles are the same, a mechanism for users to find the content they want.

CMSs also tend to be a big help for SEO. Obviously the ease of access allows reactionary content (breaking news items etc.) to be published immediately but the regular creation of fresh and new content is known to boost your ranking. Clear link and URL structures that are created allow search engines to index content more effectively.

Another benefit of a CMS is the creation of a content repository or database. While a website may be redesigned or migrated to a different system the published content is easily isolated, maintainable and extractable. This means visual and structural changes can be made independently of your content.

Depending on your project needs, here at Flintriver we use WordPress, Joomla and Expression Engine as our CMS of choice. All these are stable, secure and easy to use. We have a long, established tradition of working with platforms and certainly have the expertise to bring the benefits to your business. We try to put you (the owner) in as much control of what appears your site, when it comes to your content as nobody knows your business better than you.

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