As retained consultants to St Andrews Links Trust, the organisation responsible for managing the world famous golf courses, Flintriver was asked to create a brand identity and related corporate guidelines for the new Castle Course. The "helmet" icon was developed from the Moneypenny family crest, whose castle home once stood near what is now the double green of the ninth and eighteenth holes! Flintriver has developed the project for the past 12 months and is responsible for brand application across a range of materials including course guides, score cards, signage, gift packaging and DVD presentation.