A strong and consistent visual identity is a must these days for any organisation, it underpins your marketing activity and reinforces your brand. Continue reading
The impact of graphic design on your business
Graphic design is a creative process involving a client and a designer undertaken in order to convey a specific message or messages to a targeted audience. The term “graphic design” also refers to disciplines that focus on visual communication and presentation. Continue reading
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Building a brand
Having effective branding can help to promote and elevate your company ahead of your competitors and give you a uniqueness. In today’s market standing out from your competitors is essential. Continue reading
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Social media set to drive business growth in 2012.
A report commissioned by the Royal Bank of Scotland Corporate & Institutional Banking (RBS CIB) found that almost 9 out of 10 mid-to-large UK companies are going to maintain or increase social media spending in 2012. Continue reading
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What makes a great logo?
Logo design is an essential element of your brands image, your logo is the visual representation of your brand and allows you to differentiate yourself from other businesses. Continue reading
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Influential Graphic Designers – Saul Bass
Saul Bass (May 8 1920 – April 25 1996) was born in New York and was a Jewish – American graphic designer and film maker. He was considered as one of the greatest graphic designers of the 20th Century and also a master of film title design Continue reading
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Influential Graphic Designers – Alan Fletcher
Alan Gerard Fletcher (27th September 1931 – 21st September 2006) was a British graphic designer and is regarded as one of the most influential figures of British graphic designers. Continue reading
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Influential Graphic Designers – Paul Rand
Paul Rand (born Peretz Rosenbaum), August 15 1914 – November 26 1996 was an influential American graphic designer but was best known for his corporate logo designs. Rand has contributed greatly to the graphic design industry by way of his corporate identities which include IBM, UPS, Enron, Westinghouse, ABC and NeXT, many of which are still being used today. Continue reading
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What can Graphic Design do for your business?
A growing number of businesses regard design as an integral part of their business strategy, with it playing a part in many aspects of a business’ operation. To survive in the current economic climate businesses are increasingly using design as a strategic tool to enhance performance. Research has shown that design is a significant source of competitive advantage and allows businesses to compete in a variety of ways.
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Contribution of the Creative Industries to the UK economy
“The UK has a natural strength in the creative industries. With the right framework in place they could make a very real contribution to the private sector-led recovery” Emma Wild, CBI knowledge economy and competitive markets.
The UK has the largest creative sector in Europe, we have one of the world’s largest music industries and also the most advanced digital TV and radio markets. Continue reading
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